Intentional Marketing: Building Structure, Focus and Impact

Join us and learn from these two amazing women – the benefits of structured Marketing for your Business.  They will bring their vast experiences to share with us during their program on Wednesday, June 3rd from 7:45 – 10 a.m. at The Rush Event Center, 1112 40th St., Evans, CO 80620

Melissa Jensen, Centennial Area Health Education Center (cahec) & Susan McKenzie, Life Stories Child & Family Advocacy & C.A.S.A.  

This Workshop presentation explores how organizations of all sizes – whether small businesses, large companies or nonprofits – can build more effective marketing by focusing on clarity, consistency, and structure rather than volume or complexity. It introduces a practical framework for strengthening marketing systems, including how to move from scattered efforts to a repeatable process of planning, creating, scheduling, measuring, and adjusting.

Three Key Points participants will take away from this presentation:
1 Knowing the importance of clearly defining a target audience and shaping messaging around their needs, rather than internal priorities.

2 How a strong branding and audience clarity – guide all marketing decisions, especially when working with limited budgets. For organizations operating on tight resources, the presentation emphasizes low-cost, high-impact strategies.

3 Attendees will leave with a straightforward checklist designed to help them assess and improve their current marketing approach, ensuring they can immediately apply the concepts in a practical, sustainable way.

Let’s get to know our Speakers, Melissa & Susan: 

Melissa Jensen is the Executive Director of Centennial Health Education Center where she leads a team of five to build and support the healthcare workforce and improve health outcomes throughout northeastern Colorado.

After earning her marketing degree at UNC, Melissa launched her career as the marketing director of youth programs for President Reagan’s National Commission Against Drunk Driving. When that program ended, she launched her own marketing agency, Common $ense Marketing, where she worked various small businesses to conduct market research, create marketing plans, branding packages and marketing collateral.

Her heart kept calling her back to the nonprofit sector and she landed at the High Plains Library District Foundation as their director for five years focusing on fundraising. She was The Community Grief Center’s first paid executive director but left that position to care for her husband, Dane, who passed away in 2020.

Her working genius profile is “galvanizing inventor” as she loves brainstorming ideas (for business and for fun). Some of her recent ideas include the Be Mindful, It Matters mental health exhibit now traveling throughout the state, Compassionate Care Dementia Training and a Mental Health Awareness Month visual/performing arts gala – mark your calendars for May 6th, 2027!

You can connect with Melissa at:

Melissa Jensen, Executive Director
Centennial Health Education Center
Your Website: https://www.cahec.org
Phone Number/Text: (970) 213-7765
Your email: melissa@cahec.org
Social Media: https://www.linkedin.com/in/melissamaejensen/

Physical address:  2105 Clubhouse Dr, Suite A, Greeley, CO 80634

and…

Susan McKenzie,  is the Fundraising & Development Manager for Life Stories Child & Family Advocacy & CASA. She specializes in communications, branding, and outreach strategy for mission-driven organizations across the United States, helping teams move from reactive marketing to clear, structured, and sustainable systems that align brand, audience, and messaging for greater impact.

In her full-time role, Susan works inside the nonprofit sector leading hands-on marketing and development where strategy meets execution. She has served with organizations including Life Stories, the Greeley Chorale, the Greeley Philharmonic Orchestra, the Greeley Chamber Orchestra, and The Success Foundation, as well as nonprofits across Denver, Longmont, Boulder, and throughout Colorado. Alongside this work, she runs a consulting practice providing high-level strategic planning, marketing development, and outreach strategy support for nonprofits all over the United States.

You can connect with Susan at:

Susan McKenzie, Fundraising & Development Manager
Life Stories Child & Family Advocacy & CASA
Your Website: https://www.lifestoriesweld.org/
Phone Number/Text: (970) 353-5970
Your email: Susan@lifestories.org
FB: https: //facebook.comLifeStoriesWeld/
Instagram: https://instagram.com/lifestoriesweld

Physical address: 1640 25th Ave, Greeley, CO 80634

Via our NorCoWIB Summer Interest Surveys each June, July and August, Kristi gathers your requests for programming topics and speakers. Give this some thought and find the form on your table and add your ideas and requests that can help you become even better at what you do. Have you heard someone local speak who did a memorable job and left you wanting to learn more? Add them to the list!  Help your needs be known so it can come to life some month in 2027, other members might be searching for similar resources. Now is the time to let your VOICE be heard!

Registration for this exciting and informative Workshop is $38 online for Members and $48 for Guests. Online registration closes at midnight on Monday, May 25th, which is Memorial Day. Holidays always seem to throw us a curve, so don’t delay with school getting out for Summer and schedules shifting –  get Registered TODAY! Click on the Event Calendar and scroll to June 3rd & click on that box and make your payment on time.

SPECIAL THANK YOUs to our volunteers who assure you of the best Workshop experience possible:

WORKSHOP:  June 3rd, 2026 from 7:45-10 a.m.

WORKSHOP Title: Intentional Marketing: Building Structure, Focus and Impact

Speakers: Melissa Jensen, Centennial Area Health Education Center (cahec) & Susan McKenzie, Life Stories Child & Family Advocacy

Location: Rush Event Center, 1112 40th St., Evans, CO 80620

Catering:  Nick St. George, Corleone’s Catering

Set-up DIVAS 4-5 p.m. Tuesday, 6/2 (4)  Selvi Kailasam, IT Business Analyst; Verniece Thomas, Life Stories; Jennifer Peterson, June’s Team

Check-in Hostesses (2) arrive before 7:30 a.m. on 6/3:  Jacqueline Tiley, W.H.A.L.E., Amy Threewitt, Weld Community Foundation 

Greeter: Katie Seamons, Katie’s Bakes

Speaker’s Gift: Pam Groeger, Five Rings Financial/Medicare Plans & Julie Villumson, Mary Kay

7th Inning Stretch: Robin McIntire, Certified Life & Empowerment Coach  

Clean-up DIVAS (4): Kodie Rosten, Hope House; Kristen Campbell, Weld Community Credit Union; Christine McDermott, Habitat for Humanity; Kim Gilbert, Kim Has Answers

Sister-to-Sister Pay-it-Forward will be coordinated by: Fidelia Muniz, Organo Gourmet Beverages.  The monies given will directly support Life Stories Child & Family Advocacy’s mission to protect children, strengthen families, and provide hope to those impacted by abuse, neglect and trauma. Your support helps fund critical services including forensic interviews for children that experience abuse and neglect, CASA volunteer training and recruitment, prevention education, and family advocacy that helps create safer futures for children and empower families in our community.

How it works… This is a Free-Will opportunity to donate $5 + 1 business card, or if you are passionate about the work this nonprofit accomplishes you can donate up to $20 and put 4 business cards in the

Here’s how it works: This is a Free-Will opportunity to donate $5 + 1 business card, or if you are passionate about scholarship programs, you can donate up to $20 and put 4 business cards in the drawing. It functions in $5 increments. At the end of the Workshop 1 business card is drawn and that person splits the pot with Life Stories.  TY for your generosity.