Yuletide Market at the Downtown Armory
Kristi Helzer
Register now – don’t miss the excitement, join us Wednesday morning December 3rd, 7:30 at The Downtown, 614 8th Ave, Greeley 80631 when partners: Bethany Wipf and Ashley Fusco host a festive morning full of informative history. Come share their vision for the future of the Armory and all the things possible they look forward to welcoming to this great space they are bringing back to life for our community.
Our December 3rd Northern Colorado Women in Business YULETIDE MARKET Workshop will feature the Armory tenants, plus 15 Northern Colorado Women in Business members Tables who have great items for sale! Bring your holiday gift-giving list, your spending money and support these women by purchasing their ‘one of a kind’ earrings & jewelry, makeup and skincare products,
homemade baked goods – including cinnamon rolls, pies & Tiramisu; critter-themed gifts and freshly made dog biscuits; Artists’ original creations; clothing, hats, jackets, dresses, accessories; essential oils and wellness gifts; Farm House Boutique Gifts, T-shirts, Concert tickets; Leadership and Training Books; Supplements and Bone health books; Healing Lotions…and so much more!
You will meet and hear from the two energetic entrepreneurs who are working tirelessly to create something unique.
CLICK HERE TO SEE THE VENDOR LIST
Bethany Wipf, Partner in The Downtown Armory & Plantasia, as well as Owner of Cauldron Espresso & BlackBox Arts Collective shares her grand vision with Ashley Fusco, who both dream BIG for The Downtown Armory to provide a gentle, weird, quirky, beautiful gathering place where our community can create and connect and rest.
Registration deadline is midnight Monday, November 24th. Cost is $38 online for Members or $48 online for Guests.
NewBEES (first time attendees) will get a SWAG Welcome bag with a copy of our recently published book: The POWER of WE, Collaboration…Sharing 230 Combined Years of Business Experience to Expand Your Network! Six NorCoWIB members shared their stories and packed their chapter with their best practice tips to inspire you; while sharing an authentic look at their journeys to success!
How did the Yuletide Market evolve?
Ashley Fusco is a valued Northern Colorado Women in Business member – and has been a part of our Leadership team for multiple years. We are thrilled to feature Ashley as our November Featured Member post – learn more about her there. Her vision, humor and commitment to Greeley’s growth, make her a shining example of what it means to build—and beautify—our community.
Ashley is a lifelong native – who grew up in Downtown Greeley. Her family owned Florio’s Shoes for more than 75 years. She hopes to be part of the continued revitalization of the area in order to usher in a new era for both consumers and business owners. She is a graduate of Greeley Central High School and a member of the Greeley Garden Club; Mom to young adult son, Adler and wife to Jeremy Fusco. She is an entrepreneur and creative force behind two downtown staples:
The Downtown Armory where Plantasia, her live plant store is located plus…
- Raven Sign Studio, 802 9th Street Unit B, Greeley 80631
https://www.facebook.com/Raven-Sign-Studio
This is where Ashley helps local businesses stand out with high-quality signage for storefronts, offices, vehicles, and community spaces.
- She has created vehicle wraps; as well as art on various trash receptacles/refuse enclosures in downtown alleyways transforming everyday fixtures into colorful works of art—brightening the downtown Greeley area that she treasures so much…one design at a time.
- When Ashley’s not busy bringing color and creativity to her/our city, she can be found making playlists, thrifting, collecting books, or enjoying sticky mango rice.
- She also admits to having a soft spot for great interior design—and an eye that always notices the details. For more than a decade, Teri Segelke, J & T Feeds, has “stepped-up” to provide a lovely gift to honor the NorCoWIB Member who goes “ALL -Out” and proudly wears her glorious Holiday attire for our December Workshop Festivities! So, roll-out your red & green, your trees, snowmen, reindeer, penguins, angels, etc. and have a ball strutting your stuff with us! Teri will award the most festive attire award at 9:30 am!!
When you arrive between 7:30-7:45 check-in at the entrance and get your shopping bag from Heather Ingersoll, Hometown Insurance. You’ll find a Networking BINGO card inside. Get your breakfast and we will enjoy Bethany and Ashley’s program. Then visit ALL our vendor member tables, NETWORK, buy for yourself or your holiday Secret Santa at work (or a family member’s gift) and they will fill in THEIR square on your BINGO card. Once you’ve interacted with all the businesses (and bought some of their wares…AND discovered answers to the Armory questions, thus completing your card); place the fully marked BINGO card in the basket on the stage before 9:30 for a chance to win a FREE January 7th Workshop registration featuring Lori Gama’s, How to Achieve Your 2026 Goals — With AI as Your 24/7 Success Coach Workshop at Greeley/Weld District 6 Chappelow K-8 Arts Magnet School, 2001 34th St, Evans, CO 80620.
Note: There are 16 “tokens” randomly gifted in your shopping bags to honor 16 lucky attendees to a festive ornament making session with Sally Otto from Maker’s Mercantile at 8:20 a.m. on the Armory stage. Learn more about the Maker’s collaborative hands-on activities and classes at: https://www.makersmercantilestudio.com/

Ways to connect with Bethany & Ashley:
Armory address: 614 8th Ave, Greeley 80631
Phone Number: 970-978-4997 calls only
Your Email: thedowntownarmory@gmail.com
Social Media: FB: https://www.facebook.com/people/The-Downtown-Armory/ 61576968300502/
https://www.facebook.com/people/Cauldron-Espresso/61577160147674/
Instagram: https:// IG: www.instagram.com/greeleyarmory/
https://www.instagram.com/cauldronespresso/
A Brief overview of their presentation:
- Ashley will talk about the history of the building and the reactivation of the space for community and entrepreneurial use.
- Bethany will discuss the event opportunities that are available &/or happening already on a regular basis
Please wander, explore and SHOP! Bring your pen money / allowance / and your holiday wish list to buy gifts and enjoy supporting your Girlfriends and NorCoWIB members as well as the Armory Tenants!
Three key points your listeners will gain and take away following the presentation:
- The history of the iconic space
- Ways you can support community businesses
- Shopping time and festive activities
CLICK HERE TO SEE THE FESTIVE ACTIVITIES

Please wander explore and SHOP! Bring your pen money / allowance / and your holiday gift buying list to enjoy supporting your Girlfriends and NorCoWIB members as well as the Armory Tenants! Experience entertainment throughout the morning. Schedule to the left.
Three key points your listeners will gain and take away from this Yuletide Market.
1.The history of the iconic space.
2.Ways you can support community businesses
3.Shopping time and festive activities
All NorCoWIB Members & Guests with a paid registration can Bring Items for the Resource Table Promoting your business! Cards, flyers, list of programs/affiliates, Your Social Media, Upcoming Workshops, Events & speaking engagements; plus special holiday HAPPENINGS & 2025 Year-end Special offers!
Announcement:
Please sign-up for January 7th Workshop Volunteer tasks with Lori Gama & February 4th Workshop featuring Dawn Todd. We continue to meet the 1st Wednesday of each month 7:45-10 a.m. at various locations, plus host our Enlightening Conversations (Master Minding the NorCoWIB way) the 3rd week of each month, omitting December for more holiday Family time).
Helpful summary:
WORKSHOP Details/Program Title: Yuletide Market at the Downtown Armory (Collaborative)
Date: Wednesday, December 3, 2025 7:30-10 a.m. Private event / Shopping continues until noon and is open to the general public from 10-noon…invite all your friends – FREE entry the last 2 hours!
Set-up: 6-7 p.m. Tuesday, 12/2/2025 at the Armory Vendors responsible for setting-up your 6’ table
Table provided by the Armory.
Speaker: Ashley Fusco, Raven Sign Studio & The Armory Collaborative + Bethany Wipf, Partner in Plantasia & Owner of Cauldron Espresso
Location: The Armory, 614 8th Ave., Downtown Greeley 80631
Catering: Nelson Jorge, Shinobis Paninis Chef providing breakfast + Cauldron Espresso hot beverages both located in The Armory Set-up Divas Tuesday night, 12/2 6-7 p.m.:
Check-in Hostesses 7:30am (2): Heather Ingersoll, Hometown Insurance & Kristi Helzer, Northern Colorado Women in Business
Sister-to-Sister/Pay it Forward nonprofit monthly gifting will be coordinated by Carolyn Gattis, Friends of A Woman’s Place to benefit The Community Outreach Center, (COC) located @ 11th Street & 11th Avenue, downtown Greeley during this holiday season.
The COC is a Non-profit that helps anyone who walks through its doors to provide them with much needed Food, Clothing, Personal Hygiene products, Blankets and small Housewares.
The COC is open three days a week to share/distribute donations “FREE of charge” that have been given to them by our community.
They host a volunteer staff who work hard to meet the needs of people who have struggling households; people living on the streets; and people experiencing challenging times.
The COC gives everything away FREE and in Jesus’ Name. Donations shared include Food, Clothing, Personal Hygiene Care, Gift Cards/Cash, Blankets, and Housewares.
Items are needed on a daily basis! If you have any items mentioned above that you aren’t using, please donate them to the COC. Thank You for your interest and hopeful support!
Info Fondly provided by: Pam Hungenberg, Director and the COC & its caring Staff.
Starting from $38.00
$38.00 - $48.00
